1.Introduction:
The Advanced National Bank (ANB) is a prominent financial institution with a commitment to providing efficient and user-friendly banking services to its customers. The bank's mobile app is an essential channel for customers to access their accounts and conduct various financial transactions. However, the app faced several user experience challenges, and this case study will walk you through the process of redesigning it with a focus on enhancing user interface and user experience design.
2.Problem Identification:
The existing ANB mobile app presented several UI/UX challenges:
- A cluttered and confusing user interface that made navigation difficult for users.
- Lack of consistency in screen layouts, labels, and buttons throughout the app.
- Complex and lengthy user flows for common actions like fund transfers, bill payments, and viewing transaction history.
- Error messages and dialog boxes that were not user-friendly and clear.
- Insufficient guidance and visual cues for first-time users.
- Misspelled words and inconsistent typography.
- Inefficient use of space and lack of hierarchy in design.
3. Solution Design:
To address these issues, a comprehensive redesign was carried out:
- Streamlined Dashboard: The new app features a simplified and clean dashboard that presents essential account information and services in an organized manner.
- Redesigned Navigation: The navigation structure was revamped for consistency and user-friendliness. Clear labels and icons guide users through the app seamlessly.
- Enhanced Money Transfer: The process of transferring funds was optimized for efficiency, with fewer steps and clearer instructions.
- Bill Payment: The bill payment interface was redesigned to be user-friendly and efficient, ensuring that users can pay bills quickly and easily.
- Transaction History: A new section for transaction history was introduced, allowing users to review their past transactions conveniently.
- User Profile: The "My Profile" section provides users with easy access to essential account details and settings.